Our Mission
How to make a difference. One day at a time...
365 Ways to Change the World started with the book. We realised there was a great deal of gloomy stuff happening in the world that just saddened and sometimes panicked us. We wanted to be positive, to see this as an opportunity to take action, to be part of the generation that turned the trend around. So we produced a very practical book, with everyday Actions that everyone could do - some of them are easier than others, some of them will need you to engage friends, some might cost some money, but all of them are fun, novel or enjoyable.
Then we realised that people wanted to talk to each other about the actions they were taking, they wanted to share stories and contribute their own ideas for Actions. So our mission evolved to include community building. The core of what we do is still to offer, create and collate Actions, but we have also now created a virtual place where everyone can contribute where you can chat, be inspired, or just browse in a comfortable space.
You will find links to other organisations and companies in the left column on most pages - they are all in the 'ethical' arena and again this is part of our strategy to create a community for sustainable lifestyles. The links might take you to fair trade retailers or ethical financial services or an environmental charity. We also have a book club that we regularly update and that you can also add suggestions to yourself.
The key element of our mission though, is to be a forum for everyone - our community is for all ordinary individuals, regardless of whether you work in the sustainability sector or are a member of a charity or any other special criteria. We don't think anyone is more righteous than anyone else, we don't like that kind of hierarchy - we believe we can each contribute in our own way. Most of the 365 team don't have a specialised background in ethical consumerism or anything as grand as that - we're also ordinary people that just want to change the world through individual Actions.
Thanks for reading so far - now go and have some fun looking around our site.
